BMW Next 100 amazing audiovisual show

BMW Group celebrated their 100 years anniversary thir own way. Not just an event to celebrate with employees and stakeholders, but to empasize their position as visionary and thought leader of individual premium mobility. Not just now or over the past 100 years — but also in the upcoming 100 years. That event emphasized BMW’s visionary shift from a company delivering the ultimate driving machine to a company focusing on the ultimate driver and the future driving lifestyle.